Copywriter, pizza pioneer
Western Union Payments Website
Western Union’s B2B payments & billing service was modern, convenient and tech-focused, but their branding needed to be brought into the present. I came up with the brand line “Always on, always on your side” and we built a website concept around the idea of nearly 100% uptime and reliability, utilizing icons and animation to create a sense of constant motion. I developed the brand tone and wrote all the pages of the new website to match.
Additional Credits:
Designer: Justin Spinozzi
Western Union Payments Website
Western Union’s B2B payments & billing service was modern, convenient and tech-focused, but their branding needed to be brought into the present. I came up with the brand line “Always on, always on your side” and we built a website concept around the idea of nearly 100% uptime and reliability, utilizing icons and animation to create a sense of constant motion. I developed the brand tone and wrote all the pages of the new website to match.
Additional Credits:
Designer: Justin Spinozzi