Copywriter, pizza pioneer
SageGlass Website
To fully grasp what it means to be in a space with glass that tints on demand and responds to the environment, you have to experience it firsthand. This was the challenge we faced when creating a website for SageGlass, and we solved it by creating interactive, tintable renderings and a responsive user experience. I paired this with copy that emphasized the greater implications of this technology for all kinds of spaces, using aspirational headlines and plainspoken body copy to clearly explain the technology and its benefits.
Additional Credits:
Executive Creative Director: Dan Shepalavy
Associate Creative Director: Chris Fernandez
Lead Developer: Will Murdoch
SageGlass Website
To fully grasp what it means to be in a space with glass that tints on demand and responds to the environment, you have to experience it firsthand. This was the challenge we faced when creating a website for SageGlass, and we solved it by creating interactive, tintable renderings and a responsive user experience. I paired this with copy that emphasized the greater implications of this technology for all kinds of spaces, using aspirational headlines and plainspoken body copy to clearly explain the technology and its benefits.
Additional Credits:
Executive Creative Director: Dan Shepalavy
Associate Creative Director: Chris Fernandez
Lead Developer: Will Murdoch