P.J. Clarke’s New Location

This New York City icon was opening their first location in Philadelphia, and they wanted help introducing themselves to their neighbors. I took their existing tone and added some Philly history and grit, and we created a double-sided map and brochure (which expanded into merch and a digital campaign) to show both locals and visitors how P.J. Clarke’s was a perfect fit in their new city.

Additional Credits:
Associate Creative Director: Michelle Ventriglia
Designer: Matt Rondos