NJM PA Launch

While NJM had been around for over a century in New Jersey, they needed to establish brand awareness for their new launch in PA. With our pitch work, which won their business, we created a voice and a message around the idea that the things you own are more than just things to you, and NJM is more than just insurance. The following includes print ads and direct mailers that I wrote, but the campaign also expanded to billboards, digital ads, a TV spot and a radio spot.

Additional Creative Credits:
Sr Art Director: Chris Fernandez
Art Director: Kaitlyn Castillo
Sr Copywriter: Andrew Panebianco