eBay Collectibles & Art Redesign

eBay was launching Auction House Live on their Collectibles & Art page, and they wanted the experience to feel as high-end and elevated as their inventory. In addition to elegant photography, this meant using copy to tell a story and inspire the design-savvy shoppers they wanted to attract. For each page in the category, I wrote copy that called directly to the obsessive, artistic and particular sides of these shoppers to get their attention.

Pages include: Collectibles & Art, Antiques, Art, Coins & Paper Money, Collectibles, Comics, Dolls & Bears, Entertainment Memorabilia, Pottery & Glass, Sports Memorabilia, Stamps

Additional Credits:
Art Director: Kenny Kim
Photographer: Kyle Ferino