Your One Good Decision

Beach Whiskey wanted a campaign that would introduce people to their fun, unpretentious clear whiskey—so we started with thee idea that a night of drinking can lead to some bad decisions.We created different characters who had gotten into trouble and sent out a message in a bottle asking someone, anyone, for help. They each woke up to their own unique regrets, but at least they all did one thing right: choosing to drink Beach Whiskey. In addition to creating the concept with the team, I developed the backstories for each of these characters and wrote the messages that washed ashore.

Additional Creative Credits:
Associate Creative Director: Adrian Castillo
Designer: Joel Panicker
Creative Directors: Meredith Schwinder, Chris Grenier